When talking about the Internet as a legitimate place for trade and comm
costs a company runs in advertising campaigns in hopes of building a viable online market.
However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched
its two-fold advertising programs—Google Adwords and Google Adsense. In essence, these two advertising
programs allows for both advertisers and websites that host advertisements to make money with usage.
What is Google Adwords?
Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system. Under the
Pay-Per-Click (PPC) system, an advertiser only pays for his or her ad placement when a searcher comes upon his
or her ad and actually clicks on the link, regardless of sale or purchase. This means that the advertisement
virtually runs continuously on various websites at the cost only of the number of people who visit their site! This
removes the exorbitant fees other commercial websites would put upon an advertiser when he or she wishes to
put up an ad there, even if he or she generates no traffic at all from that ad placement.
How does Google Adwords work?
What advertisers do when signing up for Google Adwords is also designing a textual advertisement of the
product or service they are offering. They also submit a list of relevant keywords to the service or product they
offer. These advertisements will appear on the right-hand side of a Google page.
However, one may have guessed that the huge volume of businesses under various categories may indeed end
up with similar keywords in mind for submission in Google Adwords. In determining which company gets which
keywords, Google Adwords devised a bidding system for keywords alongside a content relevancy system.
In the bidding system, advertisers bid and compete for advertisers. Auctioning off keywords usually start at
around 5 cents, and it is through this system that various advertisers try to outbid their competition. However,
owing to the fact that this may seem as though relevance and advertising placements are completely based on
an advertiser buying his or her place, Google Adwords also takes into consideration through an automated
computer system the relevance of the content of the website to the keywords submitted to the system.
costs a company runs in advertising campaigns in hopes of building a viable online market.
However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched
its two-fold advertising programs—Google Adwords and Google Adsense. In essence, these two advertising
programs allows for both advertisers and websites that host advertisements to make money with usage.
What is Google Adwords?
Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system. Under the
Pay-Per-Click (PPC) system, an advertiser only pays for his or her ad placement when a searcher comes upon his
or her ad and actually clicks on the link, regardless of sale or purchase. This means that the advertisement
virtually runs continuously on various websites at the cost only of the number of people who visit their site! This
removes the exorbitant fees other commercial websites would put upon an advertiser when he or she wishes to
put up an ad there, even if he or she generates no traffic at all from that ad placement.
How does Google Adwords work?
What advertisers do when signing up for Google Adwords is also designing a textual advertisement of the
product or service they are offering. They also submit a list of relevant keywords to the service or product they
offer. These advertisements will appear on the right-hand side of a Google page.
However, one may have guessed that the huge volume of businesses under various categories may indeed end
up with similar keywords in mind for submission in Google Adwords. In determining which company gets which
keywords, Google Adwords devised a bidding system for keywords alongside a content relevancy system.
In the bidding system, advertisers bid and compete for advertisers. Auctioning off keywords usually start at
around 5 cents, and it is through this system that various advertisers try to outbid their competition. However,
owing to the fact that this may seem as though relevance and advertising placements are completely based on
an advertiser buying his or her place, Google Adwords also takes into consideration through an automated
computer system the relevance of the content of the website to the keywords submitted to the system.
